By Veronica Carpio, Editor at The Wellness Collective

In a world where wellness trends rise and fall faster than ever, Paz Torralba has built something that not only endures, but sets the standard. As the visionary CEO behind The Beauty Concept, one of Spain’s most innovative spaces for integrative beauty and well-being, Torralba has reimagined what modern self-care can look like: deeply human, impeccably scientific, and profoundly holistic.

The Beauty Concept Spa is located inside Mandarin Oriental Ritz, Madrid. What began as a boutique dedicated to elevating beauty rituals has evolved into a full-scale wellness philosophy, uniting precision medicine, longevity, advanced aesthetics, and the healing power of human touch. For Torralba, beauty is not a surface-level pursuit, it is the natural expression of a balanced, cared-for inner world.

In this exclusive interview, she shares the principles that shaped her journey, the rigorous standards behind her acclaimed protocols, and the personal rituals that keep her grounded while running one of Spain’s most influential wellness empires. From prioritising mental health to mindful living and sustainable well-being, Paz Torralba stands at the forefront of a movement that is reshaping how we think about beauty, inside and out.

The Beauty Concept has become a benchmark for premium beauty and wellness in Spain. What was your founding vision when you created The Beauty Concept, and how has it evolved over the years?

The Beauty Concept was created as a space dedicated to caring for people’s health, beauty, and well-being. It has a clear focus on holistic care, going beyond aesthetic skin care.

We have evolved towards integrative care, with precision medicine and longevity. In other words, we take care of the individual in a comprehensive way, so that they can live young at any age. We

understand all the parameters and, based on these, we act in a personalised way with all the protocols and treatments, leaving people happy, well cared for, and with significant results. 

Your centres blend advanced aesthetics with deep wellness philosophies. How do you define the relationship between outer beauty and inner well-being?

 I cannot conceive of them separately; for me, they are completely related. It is impossible to have outer beauty without balanced inner well-being.

As the beauty and wellness industry becomes increasingly technology-driven, how do you strike the balance between innovation and maintaining a human, personalised touch?

 Here is the key, and it is one of the pillars of our philosophy. At The Beauty Concept, nothing is considered without taking into account each individual’s personality and our human touch. I am a staunch advocate of hands-on care, which is why many clients choose us. Where technology falls short, hands come in, and vice versa. That is why all our protocols always combine both. In a world where stress is the great pandemic of this century, hands are healing and very necessary. That human touch clearly makes all the difference.

The Beauty Concept’s clientele ranges from everyday wellness seekers to celebrities and high-profile figures. How do you maintain exclusivity while remaining approachable and inclusive?

 Precisely because we do not differentiate between an anonymous customer and a celebrity. At The Beauty Concept, we treat everyone equally. We do not associate ourselves with any famous faces that we pay for. At our centres, all customers pay for their treatments and are treated equally, with the utmost excellence.

You’ve built a brand known for rigorous protocols and meticulously curated treatments. What guiding principles determine which technologies, products, or treatments you bring into your centres?

 We are very demanding here. All technology must be FDA certified, with safety in all processes, products with clinical studies and results in a single session, i.e., products with a high percentage of active ingredients, extensive training, and expert hands. Finally, we design highly effective protocols based on a personalized diagnosis prior to each session.

Your centres are recognised for a 360-degree approach to well-being. What does holistic wellness mean to you personally, and how is that reflected in your leadership?

 Holistic wellness is undoubtedly an approach that considers health as a comprehensive state encompassing physical, mental, emotional, and even spiritual dimensions.

This approach seeks balance and harmony between all these aspects to achieve a state of fulfillment and general well-being, which is what all our clients/patients demand today.

Running a leading beauty empire is intense and fast-paced. What are the non-negotiable wellness rituals or habits that help you stay grounded, energised, and inspired?

 This is a very important issue, and everything works very well since I personally dedicate time to taking care of myself. Every day I wake up at sunrise, spend a few minutes on personal introspection, then exercise every day with different professionals in strength training, Pilates, mindful yoga, and guided meditation.

This allows me to start the day balanced, mindful, and focused on my work and relationships with my team and clients.

I also maintain a very healthy and nutritionally balanced diet and get 7-8 hours of sleep. This is one of the most important pillars for performing well during the day and is essential for healthy longevity and results.

Spain’s wellness landscape is changing rapidly. Which trends do you believe are truly transformative—and which do you think are temporary “noise”?

The transformative trends in wellness are currently focused mainly on mental health, connecting with nature, mindful eating, and personification in therapies. The internet is a very global world and there are many fads that come and go. I do believe that we are returning somewhat to how our grandparents lived, who were happy even when bored. Today, people are overstimulated with too much technology, which makes us very dependent and severely addicted to these types of devices.

Taking conscious breaks from technology, reading more, walking in nature, meditation, guided yoga, and conscious and sustainable well-being are things that I believe are here to stay.

Personally, this is something we have introduced with the team to bring us closer together and improve performance through personalised therapies such as yoga, sound baths, and a running club that we have just formed. Motivating our team is another way of caring for them.

As a female founder and CEO, what have been the most empowering moments—and the biggest challenges—of building and scaling The Beauty Concept?

 Without a doubt, it’s always the excitement of new projects, wanting to move forward every day, not settling for what I have. We’re doing well and I could settle down, but I believe that the driving force in life is excitement and projects.