Aroma360 CEO Benny Aboud on scent, sleep and Dubai
A smell can take you back to a childhood kitchen in a second. Few places understand that better than Dubai, where fragrance has long been part of how a home welcomes its guests. That is the thinking behind Aroma360, the US home-scenting brand opening its second UAE showroom at Nakheel Mall, Palm Jumeirah, on 15 November.
Benny Aboud built the brand after running a phone retail chain and a marketing company, and he kept it going through COVID by moving it online. We asked him why scent affects us so strongly and which fragrances he recommends for sleep, focus and unwinding. We also asked how to scent a home responsibly, at a time when social media is full of warnings about diffusers and indoor air. He then explains how to choose a device, from a car diffuser to systems that run through a villa’s air conditioning.
